![]() Ease of use - ESPs spend years improving their products’ usability and you can feel it.Meanwhile, email marketing services provide: ![]() Plus, it will be difficult to create a beautiful email template with product cards, banners, and buttons from zero so you’ll have to have someone for this too. You can make mistakes like flashing your whole list to everyone in it.Īs for the idea of creating a mailing system with the help of a developer, then this option is not free even if you have someone on board - developer salaries are high.You will have to somehow manage unsubscriptions yourself (mostly by receiving angry feedback).Your emails will most likely end up in spam folders and you won’t know it either. You’ll be having a hard time reaching everyone, if at all.Your messages will look either extremely minimalistic or strange.You won’t know who opened them or clicked links and who didn’t.You can try sending emails manually from a free service, but:
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